Avoid the Spam Folder and Land in
the Inbox Every Time
Did your latest email campaign land in a subscriber’s spam folder? It’s a common
occurrence, even for seasoned email marketers. But what does it mean for your
brand’s reputation, and how can you prevent it from happening in the future?
Email inbox providers like Gmail and Yahoo have a complicated system for
determining what goes into the inbox and what ends up in the spam folder. They use
multiple techniques to identify spam, including using algorithms that look for certain
keywords or phrases. If an email contains a specific word or phrase, it gets tagged
as spam and sent to the junk folder, while emails that don’t trigger any filters are
automatically delivered to subscribers’ inboxes.
Unfortunately, inbox providers won’t share the exact rules they use to filter spam
and deliver email campaigns to subscribers’ inboxes. However, there are some
general rules that you can follow to minimize the chances of your email messages
landing in the spam folder.
One of the most important things you can do is ensure that your email list is opted-
in. This is the first step to ensuring that your message won’t be classified as spam.
Inbox providers look for signs that your subscribers have opted-in, such as checking
a box or clicking a button to receive email from you. If you’re adding people to your
email list who haven’t opted-in, it’s not only illegal but can send your messages
straight to the spam folder.
It’s also crucial to make sure that your emails are relevant. This is another way to
show that you’re not sending invasive bulk messaging and help your messages
stand out from the junk folder. To increase relevance, segment your email list and
send emails to individuals based on their preferences and interests. Also, include a
greeting and a person’s name in the beginning of your emails. This will signal to
spam filters that your messages are not mass-blasted and are actually meant for
them.
Another reason your emails might end up in the spam folder is if they have too
many spam complaints. If enough recipients flag your emails as spam, Gmail and
other inbox providers might start delivering your future messages to their
subscribers’ junk folders. This can be a huge problem for email marketers, as it
significantly decreases the number of potential customers you’ll reach with your
marketing campaigns.
The good news is that by following these tips, you can avoid the spam folder and get
your branded messaging to actual customers’ inboxes! If you’re not satisfied with
the performance of your current email marketing campaign, contact us and we can
help you develop a strategy to increase opens, clicks, and deliveries. We have all the
tools you need to improve your current email performance and grow your business.
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how to Transform Your Sales with Our Proven 7-Day Email Follow-Up Campaign.
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